The R.O.I. Group
Return On Imagination.
Research Discovering What People Want, Need and Believe. The R.O.I. Group has deep experience with primary and secondary market research. Typically, market research has two purposes – to learn and to sell. Gaining customer insights by exploring their demographic profiles, attitudes, lifestyle, usage and key drivers to purchasing products and services, are among the top priorities. Additionally, we want to gauge consumer brand awareness, brand perception, brand preference and media consumption habits. The outcome from this type of research is key observations and recommendations for future marketing and communication activities to generate demand, drive sales and build brand value. Research Services The R.O.I. Group provides the following research services: • Advertising concept testing • Brand awareness/perception studies • Choice modeling • Competitive analyses • Conjoint analyses • Customer loyalty surveys • Customer satisfaction audits • Focus groups • Key message testing • Mall intercepts/exit interviews • Media consumption habits • Online panels • PEST analyses • Pre- and post-benchmark surveys • SWOT analyses • Telephone surveys To discuss your company’s information needs, contact Bill Barrick. Thank you. P: 714.504.5214 |
